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Arium Loyalty Scheme - Privacy Notice

The Arium Loyalty Scheme has been set up as an incentive for repeat customers at The Arium. When signing up for the loyalty rewards scheme, customers will receive points for every pound they spend at The Arium which can be used on future purchases in the both the retail area and café.

Leeds City Council is the Data controller for any information processed as part of this scheme.

The information we collect:

We only collect and use the minimum amount of personal information required when delivering this scheme.

  • Name
  • Address
  • Contact details

The purposes for collecting your data:

We use your information to:

  • Link personal data to a personal loyalty account
  • Potential for marketing purposes in the future

All the data collected during the scheme will be treated in strict confidence and in accordance with the requirements of the Data Protection Act 2018 and UK General Data Protection Regulation (UK GDPR). The data provided by you will not be used for any purpose, other than this scheme.

We will process your data based on your consent in accordance with Article 6a of the Data Protection Act 2018,

The processing shall be lawful only if and to the extent that the following applies:

  • the data subject has given consent to the processing of their personal data for one or more specific purposes

How to contact us including withdrawing your consent:

You have the right to withdraw your consent from participating in the scheme at any time. However, withdrawing from the scheme will mean you will lose all points gained from past purchases. If you decide that you no longer wish to participate in the scheme, please contact us via

How long we will keep your data:

Our data retention policies and procedures are designed to help ensure that we comply with our legal obligations in relation to the retention. This means that your paper application form will be kept for 3 months and then disposed of. The information which has been manually inputted onto our Epos (Electronic Point of Sales) system will remain on the system for as long as your account remains active. If your account is inactive for one year, the account will be deleted.

Who we will share your data with:

We will share your data with Swan Retail. All information collected will be manually processed and stored on the Arium’s Electronic point of sales (EPOS) system run by Swan Retail.

Your Data Protection rights:

Your principal rights under data protection law are:

  • the right to access - you can ask for copies of your personal data
  • the right to rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data
  • the right to erasure - you can ask us to erase your personal data
  • the right to restrict processing - you can ask us to restrict the processing of your personal data
  • the right to object to processing - you can object to the processing of your personal data
  • the right to data portability - you can ask that we transfer your personal data to another organisation or to you
  • the right to complain to a supervisory authority - you can complain about our processing of your personal data
  • the right to withdraw consent - to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent

These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects through the Information Commissioner's Office external link.

You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details set out below.

Data Protection Officer

Aaron Linden
Head of Information Management and Governance - Data Protection Officer
Leeds City Council
Merrion House
110 Merrion Way

The Council privacy notice is available to view Privacy notice (

We keep our privacy notice under regular review. We will notify you of significant changes to this notice by email or other means as appropriate. This privacy notice was last updated May 2024.

Image of the Arium Loyalty Card​​​​​​​

Photograph of child using the Young Growers gardening tools

Our indoor plant display​​​​​​​

Photograph of a two seater outdoor furniture​​​​​​​